7 Pinterest Tips to Boost Your Marketing Strategy

If you don’t have a logo, you should create a business logo in order to showcase your brand and build awareness. Rich pins will display product availability details and price if your brand sells products. Hence it’s essential to understand the Becoming popular on Pinterest Pinterest audience and how you can connect with them to gain more followers on Pinterest. For example, content creator Chelsea Clark added the keyword “plant based wellness” to her Pinterest profile, making her content more likely to show up for users who include the term “plant based” in their Pinterest search. This is one of the key features of Pinterest Ads: on top of all the demographic and interest layers, you can target users who have specifically searched for something you sell. 🫶 Want to Make More Money. Pinterest recommends creating new original content at least once a week and to save other people’s Pins to supplement creating your own. Check your analytics on a regular basis to get a sense of what pins people are most interested in. And the good news is, Promoted Pins are really easy to set up with Pinterest Ad Manager and fit seamlessly in with your boards and Pin style. Regardless of the Pinterest goals for your business, you should encourage more people to save your content to their boards. You have to provide it with everything that you can and then it works its way to give you the best results. While it will be difficult to evaluate all of your followers and their content, even getting a snapshot of information from a variety of your followers can give you ideas for the other types of content performing well with your audience. 97% of Pinterest searches are unbranded. Here’s how it works. Pinterest marketing carries a big emotional component, and it’s recommended for brands that are ready to do some storytelling. As a business owner, advertising on Pinterest can be a great way to increase your visibility, drive traffic to your website, and boost your sales. Your first eight boards are the most visible make sure they focus on your business’ areas of expertise. We write about social media tips, not home improvement, beauty, cooking, etc. Grab our FREE Pinterest Keyword Planning Guide, updated for 2023.

SUCCESS STORIES

This is the most important lesson you need to understand before you start learning Pinterest SEO. Source: Omnicoreagency check this link for the most updated information. An “impression” refers to any time a prospect “sees” you or your brand. 🔥 As a valued reader, you can save $1,000 on an All Access ticket if you act now. Get acquainted with the debt to equity ratio. One of the most effective ways of using Pinterest for affiliate marketing is to test the links to your buying guides. Hi very good information sharing you. This is very essential to get followers on Pinterest. But it isn’t limited to just a boredom killing scroll. Be strategic about what you Pin. Also, Pinterest has reported that different categories perform better on certain days of the week. This platform can be particularly beneficial if your business targets the same demographic that loves and uses Pinterest. Really great guide Arun. Required fields are marked. Yes, there is a limit on Pinterest boards. Note that links in your bio won’t be “clickable”, but people can always copy and paste the link into a new browser tab to access the freebie. For creators or businesses, diving deep and knowing the architecture of a Pinterest pin is critical. Find what you need to get ahead and achieve your blogging goals. Master TikTok SEO and get your content in front of more people, more often. Your Pinterest profile should contain your business name, your website URL and a brief description of how your business solves a specific problem for clients. The uploading steps on the mobile app are just as direct, but I recommend that you upload via desktop so that it’s easier for you to do your Pinterest keyword research and optimize your idea pin as you upload. Read also: How to skip redirects on Android.

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Product Rich Pins will include information on pricing, availability, and product information. The complete guide to Pinterest Marketing. Pinterest is a new social networking site that enables you to have your own online bulletin board where you can “pin” stuff you like or want to keep. Don’t worry; it doesn’t take much to optimize your Pins in regard to Pinterest searches. And those users aren’t just passively scrolling either. Pinterest is a new world for me I don’t know how I’ve been living under a rock all these years. Pinterest statistics say that every month 250 million people use Pinterest and 98% of them tried services and products they found on the platform. Claiming your website can be done by adding a few lines of HTML code to your website’s header file or uploading an HTML file to the root domain. A well structured profile description is the easiest way to optimize your business account. You want to make sure all of your images are optimized. Want help auditing and optimizing your account. Each type of Rich Pin will include a different type of info. And if your content needs a bit of a boost, with Pinterest for Business you can run some paid ads to get your pins in front of a larger audience. Category Content Creator Resources and Tips. Pinterest 101 for Beginners. Make sure to research and choose the right keywords to increase the chances that the right people will see your content. Begin by setting up suitable boards where you can Pin relevant images. But the info you shared in this article has educated me and set the wheels in my mind turning. Start maximizing the potential of Pinterest for your blog or business today. However, Pinterest has revealed a few key points you want to understand and consider when you’re planning your SEO strategy. You can try it for free and schedule up to 100 pins. And will keep your tips in mind. Use portrait shots: Because 80% of people on Pinterest use the mobile app, taller images perform better as they fill more of the screen as a user scrolls down through the explore page. Facts, numbers, behind the scenes, and income reports. It’s perfectly fine to have both “ethical boho outfits” and “sustainable bohemian clothing”. So, make sure you are matching all of the same keywords you use on your blog post as well as your pins on Pinterest.

How to Add a Pinterest Board Description

We were interested to test this out, so we looked at two variations of boards to see what kind of impact the keyword element had on a board’s overall engagement and followers. There are a number of tools you can use to help you reach your target audience and engage users on Pinterest. To create something with a text overlay, again you can use a program like Photoshop or Gimp or an online tool like Canva. Similar to Instagram Story Templates, these are individually designed images to suit Pinterest’s board dimensions that are uniform in style and design to match your business branding. It could be the case that these keyword rich pins of ours will continue to see engagement further out into the future. The key difference however is that Pinterest users have much higher buyer intent, with 83% of weekly Pinterest users making purchases based on brand content they see on the platform. It starts expanding on what you’ve pinned so far, whose pins they are, and how you found them. For example, in the image above, Pinterest suggested terms like, “Vegan Lifestyle” and “Vegan Recipes. People who follow you back, Facebook friends and through email. It’s time to step up your social media strategy and start using Pinterest for business. For more tips and tricks, sign up for our Pinterest Starter Pack which includes 3 checklists and 11 Pin templates to use so you can get started with Pinterest. Pinterest is no longer encouraging the use of hashtags and instead recommends creators use topic tags to categorize their content and improve reach.

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Most users are aged 50 to 64, with the 30 to 49 and 18 to 29 age categories closely following. We share a lot of inspiring quotes, infographics, and headlines. Hope to hear more from you. Pinterest is a platform built to engage imaginations and inspire creativity. And these tips and tricks come directly from the folks at Pinterest and so you can count on every single tip and trick here. Then, select “Create a Pin:”. You’ll need 100MB of storage space available on your mobile device to create a new Idea Pin draft, but you can save unlimited drafts on your desktop. The source of a pin is clickable, and if Rich Pins have been validated, the Rich Pin info also provides a fast and easy place to click. Just bear in mind that you can only use these functions once you’ve confirmed your domain. Choose a high quality image that is attractive and bright for your cover photo. You can select from four trend type filters. Claim your website so that a link to your site appears in all your Pins and right under your name. START A BLOG IN 10 MINUTES. Your descriptions need be very specific so that they are picked up by the search engine in Pinterest and people will be shown your content. Pinterest Boards are yet another excellent way to increase your visibility on the platform. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. Looking at our stats for Repins, likes, and comments, our top pins were those with a short description, 100 characters or fewer. If you are in need of customised, on brand visuals that will stop Pinners mid scroll then you have already landed on the right website. You can either add an HTML tag to your website or upload an HTML file to your website. Pinterest strategy is all about visuals. You can only select the cover photo if you are the owner of the group board. They act as bookmarks for the content Pinterest users — also known as Pinners — love that they can save for future inspiration or share with their friends and followers. And detailed audience targeting lets advertisers reach specific groups of Pinterest users, including. But it’s clear that for now, the opportunities for idea pins on Pinterest are ripe for picking. OBSOLETE as of 2022 Don’t blindly assume Instagram hashtags work on Pinterest. We’re grateful for the large amount of Pinterest marketing tips out there. Lovely piece of content. I keep all other boards such as “Dog Tips” or other personal ones secret to keep my account clean and to make sure that people know why they are following me.

2 Claim Your Website

Next, upload a profile image. I see the question always arise: “I’m pinning, but I’m not getting traffic to my site. This allows you to schedule an entire week’s content at once, rather than logging into Pinterest each day. Get all your applications, databases, and WordPress sites online and under one roof. We’ll look at tips for what I like calling “three G’s” of Pinterest marketing strategy. Your Story by Cristina Gonzalez. Ready to start building your business and reaching your target audience with Pinterest. Use a tool like Quozio to format your quotes for easy pinning. Upload a profile photo that best represents your business. Their site and app are fast on mobile devices. Well the good news is that you have the ‘Clear Recent Searches’ feature, under Pinterest Account Settings which can help delete things you have searched recently. You don’t have to use everyone in every Pin, but it is good to know what keywords you will use for each topic. Funny how social media could be so insightful, isn’t it. Let us say, you own a clothing store, then without any doubt, your foremost choice for initiating a branding campaign would be within the Instagram platform. One board you definitely want to create is one for all of your blog posts. A social media managementsolution that fits the needs of all. You can get good free stock images from sites like pexels and pixabay, or why not take your own.

Boards and Board types

Avoid statements like. Since Pinterest has changed how it views pins, it’s probably best just to pin it once to the most relevant board. If you just hover over the image, the button appears as a call to action click. Pinterest shared a peak at how they map Pins to Interests. Well, I’m here to tell you it’s entirely possible to make money from Pinterest. It is more effective at steering traffic back to a website more than any other social media source. Isn’t the point to get as many eyes on your pins as possible on Pinterest. Pinterest is often used on mobile devices so creating vertical content would be the recommended approach. You probably know Pinterest as a go to place to find DIY ideas and inspiration boards. The truth is everybody wants to come across as leaders or influencers with a huge following but it is important to follow other relevant accounts, industry peers and influencers to have great content. They come in the following forms.

2 Optimize your username and Pinterest bio

Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger social media marketing strategy to reach new audiences and grow awareness for your brands and products. But that’s pretty time consuming. Brands can use Pinterest in the following ways:1. Notice that a repetitive pattern emerges in the previous steps. Product photos, events, and articles benefit from the added information provided with Rich Pins, but not everything you post. A Repin is when someone Pins a post they like but that they didn’t create to one of their boards. Then, use my Pinterest SEO checklist to put your keywords in ALL the right places. You can type “Mexico travel” into the Pinterest search bar, and below, you’ll see colored tiles that suggest related keywords. Have you ever noticed that the search bar on Pinterest auto fills popular search terms as you’re typing. If you grow an audience on Pinterest, I think they are far more likely to convert to Instagram followers. The bottom line here is to keep the foundational static food pins that you know will bring in traffic and use Idea and video pins to supplement those and increase engagement on your Pinterest account. If you answered yes to those questions, you should be on Pinterest. Millennial women are on Pinterest and 40% of Millennial men, proving their loyalty to the platform. Pinterest has stepped up from being a simple online pinning board, to providing features that support its business and marketing functions. You’ll also choose the description that best fits what your business does and add a link to your website. Start by following their Boards, repinning their Pins, and leaving engaging comments on their Pins. When it comes to marketing, there is no compulsion for anything that you need to abide by. It helps battle creative blocks, serves a shopping planner, and a mood board for new projects. That’s particularly true because Pinterest’s algorithm prioritizes rich pins due to their additional context and popularity. It’s easy to use and will help you up your Pinterest game. The Pin doesn’t need to be a mirror image of anything on your landing page. There’s inherently going to be more value in a detailed blog post than a Pinterest post I would have thought. With a little effort, you can turn Pinterest into a powerful marketing tool. This page also appears on chronological order so you can keep up with any new posts by accounts and boards that you follow. The first step to Pinterest marketing success is choosing the right account type. If you want to get more traffic to your website, you need to make use of some of the great tools that are available on the web. That makes Pinterest the 1 social media platform people use for product research and purchases. Think of it like building a house.

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What steps do you need to take in order to reach your goals. And who wouldn’t love to see quick results, right. Some of the features that make Statusbrew a valuable tool for Pinterest marketing include the following. For more tips on Pinterest and other social media marketing tools, sign up to receive our Hints and Tips newsletter. With the right visuals, keywords, and content, you’ll have an irresistible idea pin every time. This opens a drop down menu. Fill out details about your business and the person who will manage the account. In this article, we offer some tips to make those images pop that create lots of engagement. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest. Required fields are marked. Create Links Back to Your Web or Other Sites – Make it as simple as possible so that people can click on links easily and purchase or view products or services in other places. Do you even bother when they have a habit of vanishing. Among this list, our two most popular boards—What Buffer is Reading and Social Media Tips—have a very different approach to descriptions. Article Pins: For online publishers and bloggers, Rich Pins can help your followers easily save and share your articles and posts that interest them. ” They stress that Pinterest operates as a vertical network, so ideally, your Pins should have a vertical image at a 2:3 aspect ratio. One big mistake businesses often make when creating boards on Pinterest is that none of their boards are connected to a specific theme or style. One fascinating thing about Pinterest is it has more than 433 million monthly active users and a very high engagement with 85% of Pinners using Pinterest to plan new projects. More repins means the chances of reaching more people. Collages are popular on Pinterest, whether you’re showing multiple angles of the same dish or a collection of dishes. Hashtags aren’t essential for your Pinterest bio, but you should clearly and succinctly communicate your brand’s mission statement and offerings. These you should try to incorporate into your description or pin title in order for your pin to be found. Luckily, you can use a social media scheduling tool to schedule pins in advance. Tell us a little bit about your needs and we’ll get back to you as soon as we can. For more information, check out our Privacy Policy. Find more SEO tips — and the top 100 Pinterest keywords— in this article. If you’re a YouTuber, promoting video clips may be the move. With 40% of Pinterest users having a household income of $100k+, there’s a huge audience with a strong spending power just waiting to be introduced to your business. You can also take a look at competitors or brands in a similar industry to see what they’ve done. Follow these people, like and re pin their stuff, and leave genuine comments on their pins. Additionally, claiming your account will provide access to analytics and data on all of these Pins so you can see the other networks your audience is most interested in.

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Your email address will not be published. Thank you for all these tips. Use the networks that you already have to spread the word. If you just have straight product shots, optimize Pin dimensions, text on Pin, description, call to action. It may sound counterintuitive to think about keywords with such a visual medium as Pinterest, but using relevant keywords is still valid for Pinterest SEO. It’s a mistake to lump idea pins in with all of the other short form content. Remember that unless a Pinterest user is following your profile, they’ll most likely find your Pin either by search or through people who have shared your Pin. But don’t just copy and paste the same description for each pin try using different long tail keywords in your descriptions to maximize the chances of relevant users to see your pins. Why is this important. So feel free to check back in again. First, you need to think about your audience. If you’re putting all of this effort into marketing on Pinterest, it’s probably safe to assume you’re going to want to ensure the work you’re doing improves your business’ conversions and brand awareness. Let’s go over terminologies that pinners use and how you can grow your business with Pinterest. These are some great tips, and a handful I haven’t seen before. Call this board something like ‘Best of MY BLOG’ for example my blog board is called ‘Best of Productive Blogging’. With multiple pricing plans, there is something that fits the needs of all. There are a couple ways to do this. Pinterest is a prime place to create and cultivate an engaged community through content—specifically content that taps into creativity. We’ll chat more about how to do this in the ‘Write Search Friendly Captions for Your Pins’ section in this post.

Top 10 Pinterest SEO Tips for Increased Traffic

It is super important to stay true to who you are as a Pinner. We created a mosaic image for a recent blog post, and that image received 7 repins, more than double the average for a typical pin from the Buffer blog. Even if businesses aren’t creating original content for Pinterest, they can still add a ton of value to their followers through Repins. Videos have their own distinct section on Pinterest. Knowing what users look for when following other accounts will allow you to give them what they want and, in turn, grow your following. You can use Pinterest tools like SocialPilot to schedule all your pins at one go. 1 Page Marketing Blueprint. Pinterest Pins have a lifespan of about four months, which is significantly longer than other social media platforms such as the 15 minute span of a tweet, or the 48 hour span of an Instagram post. It functions like a digital catalogue which allows you to group and store categories of content. Create a special board for these. By following these guidelines, you can set your account for success on Pinterest and increase your content engagement. You can follow up to 50K user followers, but there’s no cap to the followers’ count per account. Yes, there is a limit on Pinterest boards. Still, I have learned a thing or two about using Pinterest more specifically how to make some things on the PBC and Pinterest a little easier when you’re new or maybe looking to jazz up your profile, or maybe you want to talk shop and participate in some great Pinterest Conversation. This makes Pinterest a uniquely strong place to distribute all types of content, including written blog content.

Deepika Ravichandran

It helps with content creation and knowing where to improve. ” You can even create a third level of long tail terms like “desserts recipes for large groups. With the Creator Code, Pinterest is taking a more proactive approach at ensuring users keep things civil. It’s often overlooked, but it shouldn’t be. This starts with creating a professional looking business profile. Even if your business doesn’t create any infographics of its own, share the ones you like and think are beneficial to your clients. That’s one of the beauties of Pinterest. Spend some time analyzing the keywords for your business, or the products that your Pinning and start including that term, or terms, in your Pin captions. Pinterest sections are similar to H2 sections of your blog posts — they enable you to organize your full Pinterest board into categories, so users can more easily find exactly what they’re looking for. You should always be creating new pins for old links and old pieces of content. A successful Pinterest marketing strategy is data driven. Consumers are actively searching for particular ideas, solutions, and topics. You can access these the next time you go to create an idea pin, and tap on the file icon in the bottom right. Repurposing content is simply taking something you’ve already done and finding another creative outlet for it.

Get creative with formats

A Repin is when a user adds a Pin to their own board while browsing Pinterest. The Nester has a great tutorial on how to create Pins with text in them. We recommend starting off small – experimenting with a few of the Pinterest strategies above and then increasing your output and experiments over time. Here’s one of my updated Pinterest tips for 2023: stop re pinning. There are three types of Rich Pins you can use on Pinterest for content optimization. Let us know your thoughts. Creatingrich pins for search is also simple since each pin from yourwebsite instantly becomes rich by importing the additional data. It involves meta tags. It’s a model used by some of the biggest companies in the world to drive sales including Amazon, Sephora, Walmart and Target. The new ‘Shop’ tab enables you to do just that. You can find out who your audience is, who you’re missing, and what content is performing well and what isn’t. Pinterest isn’t just a cutesy site—it’s a visual search engine that has evolved into a powerful late funnel marketing platform with tons of features. Pinterest strategist Laura Rike has more expert tips on using Pinterest as a search engine. You can find our content in your inbox. Keyword usage shouldn’t stop there.

Utilize the power of rich pins

If you haven’t gotten started using Pinterest for your business, you’re in the right place. Using our signature Simple Pin Framework, we’ll help you reach your ideal customer. For example, if you were a travel company, you may want to create boards for the key destination that you serve, or dedicate a board just to travel trips. To enable Rich Pins, you will need to have a business account on Pinterest. To further optimize your profile, and drive more traffic to your blog or website, remember to “claim” your website. As with any SEO you use, make sure not to stuff or optimize your Pinterest posts where users would feel it is spam or scam content. For posting a carousel pin on Pinterest, below are the steps needed to be followed. Vertical images dominate the platform probably because the majority of users view them through mobile phones. Trust me when I say it’s not worth it if all your followers block you because they’re tired of seeing your updates in their feed. We deliver for you—the people who make them go. Do you know why you’re getting started on Pinterest. Let’s say your pin’s about influencer marketing. Pinterest users could then save her Pins leading up to their events and refer back to them later for inspiration. Because instead of pinning a LOT. And Pinterest is a rapidly growing search engine with vast marketing opportunities. Pinterest provides next to no privacy controls unless you choose to change your publicly displayed personal information. Whereas Google can read your entire blog article to determine what it’s about, Pinterest starts with the information you include in each pin. Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar. Pinterest Pins have a lifespan of about four months, which is significantly longer than other social media platforms such as the 15 minute span of a tweet, or the 48 hour span of an Instagram post. Sync your most valuable audiences directly from file transfer and CRM sources to keep your 1st party targeting up to date across Pinterest and your other publishers. If you want to get more visitors to your website, make sure that each time a visitor comes to your site, they find what you want them to find.